Seed Round · 2026

Turn Fandom
into Finance

Circulation & Clearing Infrastructure for Cultural Collectibles

01 Every collectible can generate recurring value through governed recirculation — not just a single sale.

02 When AI makes content infinite, trusted circulation history becomes the only real scarcity.

Assets don't die after the first sale. They live through circulation.

PixUP connects issuance, authentication, execution, clearing, and recirculation into a single governed system.

Request Deck How it works

Total Market

$285B

Global collectibles economy

Serviceable Market

$25B

Cards · blind draw · recirculation

Raising

$2.5M

10% equity · $25M post-money

Node Payback

5.5 mo

Per CVM unit · floor model

Year 1 Target

200

CVM deployments across US

Year 3 EBITDA

$12.5M

3,000+ CVM ecosystem

What Makes This Different

Differentiator 01 · Recirculation

One card.
Multiple monetization events.

VIA records, not certifies. It defines asset identity through verifiable history.

Certification = entry. Assets without VIA don't enter RePool. Trust is not a claim — it's a precondition.

Certificate = history. Every transfer extends the record. A card's value accumulates with its circulation history.

Data = system fuel. More nodes, denser data, sharper pricing. This is where PixUP's scale advantage originates.

VIA is where PixUP's moat begins. The earlier it's established, the harder it is to replicate.

Every other player sells a card once and moves on. PixUP turns that transaction into a loop — authenticated, resold, recirculated. Each pass generates fees, price signals, revenue. The asset doesn't die at checkout. It keeps working.

Issue → Authenticate → Resell → Return → Recirculate → Repeat

Differentiator 02 · IP Incentive

IP owners earn
beyond the first sale.

Markets allow assets to move. RePool makes movement measurable and continuous.

A cultural asset's lifecycle should not end at first sale. Cards that keep moving preserve and build value — they don't depreciate through use. Hoarding loses its structural advantage. The goal isn't transaction efficiency. It's extending the lifecycle of cultural participation.

In every existing model, IP owners earn once — when the card ships. PixUP changes that: revenue tracks circulation. The cards that keep fans pulling earn their IP more. Top IPs aren't just invited — they're structurally incentivized to stay. For the first time, the circulation history of an asset becomes part of its value.

First-sale royalty + Secondary circulation earnings = Structural loyalty

Participants

Each move creates value.
Together they create liquidity.

Demand Initiators

Players (Offline & Online)

Lucky Draw / Live Breaks → Secondary circulation → VIA certification → Optional return → Recirculate. Fan behavior drives demand. A single KPOP session runs 5–10 packs.

→ Demand activation & circulation start

Distributed Nodes

Offline Stores

Host CVM → On-site draws → Foot traffic → Automated revenue share. Zero overhead. Plug-and-play with remote monitoring. Retail hosts take 20% — no operations required.

→ Physical distribution & parallel circulation

Supply Custodians

Online Pro B2B

Consign → Custody → Batch VIA → Multi-channel listing → Resell. Faster turns, lower cost per unit, steady supply into RePool. Professional inventory without the asset burden.

→ RePool replenishment & quality supply

Issuance Sources · Largest Growth Driver

IP Owners & Creators

Issue → Define series and rarity → Distribute → Sustain fan engagement. Unlike every existing model, IP owners earn on circulation — not just first sale. The more their content moves the market, the more they earn.

→ Primary issuance feeds secondary circulation

Why Now · Why This Round

The behavior already exists.
The infrastructure does not.

Force 01 · AI Content Inflation

When content becomes infinite, circulation history becomes the only real scarcity.

When images can be generated at near-zero cost, content itself is no longer scarce. What becomes scarce is verifiable origin and trusted circulation history. Whoever owns that layer owns future pricing power.

Force 02 · Distribution Automation

Physical distribution is shifting to automation.

Rising labor costs and vending culture make CVM the most capital-efficient retail format. The infrastructure to deploy at scale now exists. Staffed retail is structurally uncompetitive.

Force 03 · Collector Behavior

Repeated circulation is replacing one-time ownership.

Gen Z treats collectibles as identity, social currency, and tradeable value. The demand for a governed resale layer is not hypothetical — it is already happening.

Cards are already being opened, traded, graded, and resold at scale. Live breaks exist. Secondary markets exist. Automated retail exists. But these activities remain structurally disconnected: issuers do not handle authentication · authenticators do not manage circulation · trading platforms do not handle clearing.

The market has formed. The system is still missing. PixUP is building it.

Why invest now — not later

This round funds the OS.
Nodes come after.

$2.5M builds the OS — VIA, RePool, FlowMark, MeetUP backbone — before a single node goes live. Every CVM after this round is profitable from day one. This model self-finances its own growth. Miss this round, and the flywheel won't need you.

AI Layer

AI as an execution amplifier —
not a product feature.

As generative AI drives cultural content toward infinite supply, what becomes truly scarce is verifiable origin, traceable history, and trusted circulation. PixUP doesn't use AI to create cultural value — it uses AI to ensure that value moves reliably at scale.

AI operates as an execution layer embedded above SaaS. SaaS defines the rules. AI handles identification, judgment, and execution within those rules — delivering automation, consistency, and auditability without changing the system's structure.

Asset Identification

Recognition & Entry Consistency

Image matching, duplicate detection, multi-angle verification. Consistent, auditable identification at any volume — the foundation that custody and clearing depend on.

Pricing & Risk Signals

FlowMark Signal Generation

Scarcity, demand intensity, circulation velocity — turned into explainable, traceable price signals. Risk surfaces before it reaches clearing. Data accumulates; precision compounds.

Operations & Circulation Stability

CVM Replenishment & Flow Forecasting

Restocking, node performance, resale flow forecasting, anomaly detection. The network gets sharper as it scales — not just bigger. AI is not the source of value. It's the mechanism that keeps value moving.

Unit Economics

Profitable
from node one.

Every node is profitable from day one.

Every node pays for itself before the network scales. Floor: 2.8 packs per day. Real sessions run 3–5. KPOP fans who miss their pull don't walk away — they pull again. Margins improve as licensing costs fall.

Pack Retail Price5 cards per pack · blind draw

$15

Platform Net RevenueAfter IP license 20% + retailer 20% + channel costs $2.35

$6.65

Monthly Net (floor)~83 packs per month · conservative floor

$550+

Payback PeriodPer CVM unit · offline lucky draw only

5.5 mo

GlowUP SleevesHigh-margin consumable · every card needs one · VIA ritual object

Recurring

Year 3 Ecosystem EBITDA3,000+ CVM network at scale

$12.5M

Market Sizing

The recirculation layer
is structurally unowned.

TAM

$285B

SAM

$18–25B

SOM

$1.2–2.0B

Primary Channel

10K → 100K

US boba shops, growing from 10K to 100K over five years. Near-perfect demographic overlap with KPOP and anime card buyers. The expansion is already happening — PixUP is positioned inside it.

Captive Channel

30K+

30K+ US laundromats. A weekly mandatory visit. 30–45 minutes of dwell time with nothing to do. No channel has higher captive conversion potential.

Mobile Layer

MeetUP

Concerts, conventions, campuses. Fan density peaks at live events — and fixed nodes can't follow. MeetUP goes where the crowd is.

Team

Executive ownership
across every lifecycle layer.

IP & Issuance

Will

MBA · Global IP operations & creator ecosystem. Issuance standards, cross-cultural consistency, and long-term content alignment.

Infrastructure

John

MS ISM · Large-scale platform architecture. Coordinates issuance, authentication, settlement, and circulation logic.

Card & Market

Alan

Card issuance & promotion experience. Series design, release cadence, and market absorption strategy.

O2O Network

Zoe

O2O integrated node deployment. Bridges online execution and offline presence — turning single-site models into scalable, replicable network infrastructure.

Creator & Community

Jasmine

Creator community & local supply. Sustains creator participation across issuance and circulation, anchoring content pipeline and user retention.

Settlement

Lan

CPA · Payments, ledger, and reconciliation systems. Value confirmation and secure clearing integrity.

Appendix A · Capital Allocation & Value Layers

Equity builds the OS.
Debt expands the network.
Assets compound system value.

Equity Layer

$2.5M

Building the Operating System

10% equity · $25M post-money valuation. Funds: GlowUP consumables & IP supply capacity $0.7M · CVM cold start buffer $0.8M · VIA × FlowMark × RePool system integration $0.7M · Legal & compliance $0.3M.

Debt Layer

Rolling

Expanding the Physical Network

12-month rolling facility for verified node replication. Combined with refundable deposits and supply chain terms. Target DSCR ≥ 1.5. Single node payback ~5.5 months — debt self-liquidates without equity dilution.

Asset Layer

VVCV

Building the Circulation Foundation

VIA × FlowMark × RePool create a traceable, auditable resale layer. Reserves and settlement deposits act as a risk buffer — smoothing inventory and circulation swings, improving capital efficiency over time.

12-Month Execution Plan

Deploy 200 CVMs across US — 50-node LA pilot first. Locations: boba shops · laundromats · K-Fan · GameStop · Hot Topic · Follett.

Launch 5 MeetUP vehicles. Advance 10+ IPs/SKUs: K-pop · MrBeast · Local Creators (self-operated) · Labubu (via agency).

Value Creation Layers

Three layers.
One compounding system.

Layer 1 · Transaction Channel

GlowUP · Issuance · VIA · Commissions

$3M → $50M+

CVM floor GMV compounds as nodes replicate. Each node is independently verified — building an auditable, reproducible cash flow base across issuance models.

Layer 2 · System Capabilities

SaaS · Settlement Fees · Data Services

$0.6M → $10M ARR

Standardized workflows across issuance, authentication, execution, and clearing. Built to replicate in parallel — no bottleneck at scale.

Layer 3 · System Value

Auditable Cashflow · VIA Data · RePool

$12.5M EBITDA

Year 3 · 3,000+ CVMs. Value accumulates through circulation density — not from any single transaction, but from the system running at scale.

Appendix B · Competitive Landscape & Revenue

A fragmented market.
A unified infrastructure.

Every player owns one segment. No one connects the loop. In capability terms, PixUP operates as Shopify (issuance) × PSA (authentication) × Stripe (settlement) — not as three separate tools, but as a single orchestrated execution system.

Player	Structural Focus & Constraint	What PixUP Unifies
Pokémon / Topps IP Issuers	Create content, but stop at issuance. No circulation data, no settlement layer, no secondary participation.	End-to-end: issuance → execution → settlement → traceability. IP earns on every resale, not just first sale.
PSA Authentication	Strong grading — but the certificate goes nowhere. No circulation, no pricing, no resale.	VIA × FlowMark × RePool closes the loop from authentication through to circulation and clearing.
Whatnot Live Breaks	Fast, but online-only. No offline presence, no system APIs, host-dependent.	Offline CVM × Live breaks × Secondary resale unified as one system-level infra. No host dependency.
POP MART Blind Boxes	Single purchase, single use. No secondary layer, no asset continuity.	RePool turns a one-time purchase into a cycling asset. Value compounds with each pass.
Crossing Live Break & Retail	Inventory-heavy, slow to deploy, high overhead. Asset-heavy is a ceiling on speed and margin.	Asset-light CVM nodes with plug-and-play circulation. Partners deploy in days, not months.
eBay / TCGPlayer Marketplaces	Passive listings only. No issuance, no authentication, no recirculation control. Pure traffic arbitrage.	End-to-end infra: issue → authenticate → clear → recirculate. Not a traffic-based marketplace.

Multi-Stream Revenue

Value captured at every
point of the asset lifecycle.

Stream 1

Infrastructure Services

SaaS subscriptions from IP owners, creators, custodians, and retail nodes. Supports standardized operation of the entire system. Scales with node count, not headcount.

Stream 2

Trust & Settlement

VIA authentication and settlement fees. Revenue that's directly tied to verification demand — and grows with every transaction.

Stream 3

Circulation Activity

CVM commissions and RePool resale participation. Secondary fees distributed to IP owners based on how much their content drove circulation.

Stream 4

GlowUP Consumables

PixUP's card sleeve line — high-margin, recurring, and structurally tied to usage. Every card entering VIA needs one. Demand doesn't require promotion. GlowUP is the physical ritual of authentication.

Stream 5

Online Marketplace Access

Live break fees and resale commissions. An optional module that activates where liquidity is needed — and scales with the platform.

Stream 6 · Future

Institutional Extensions

When the system reaches scale and stability: asset-backed structures built on real circulating cash flows. Not required to get there — just where depth naturally leads.

Appendix C · Key Risks & Countermeasures

Every risk is structurally addressed.

Risk

Mitigation

Outcome

Supply Volatility

Multi-source supply (IP, creators, B2B consignments, player returns, regeneration) + VIA classification. RePool structure self-renews over time.

No single-supplier dependency. Pool renews itself.

Offline Expansion Speed

Plug-and-play CVMs in boba shops and laundromats. Remote monitoring and automated operations. MeetUP fleet for mobile deployment.

Scales to tens of thousands of nodes. Labor stays flat.

Authentication Accuracy

Three-layer verification (image × batch × optical), AI duplicate detection, and manual sampling checks at scale.

Fast, consistent, auditable — holds at any volume.

User Arbitrage & Fraud

AI behavior scoring, anomaly detection, blacklist systems, and batch-level traceability across all circulation events.

Clean loops, even under real-world abuse conditions.

FinTech & Compliance

Regulated payment partners, full-ledger traceability, KYC/AML-ready from day one.

Institution-ready asset infrastructure built on VVCV framework

System Complexity

Unified SaaS × VIA × RePool on standardized workflows. Complexity lives inside the system. Users see none of it.

Structural depth without user-facing friction. Scales without proportional overhead

Infrastructure Stack

Five layers.
One governed system.

Five layers, each building on the one below: Cultural Assets · VIA · RePool · VVCV · IFCI — from raw collectibles through authentication, recirculation, and value measurement to contribution attribution. Click any layer for detail.

Cultural Assets

Cards · Collectibles · Creator IP

→

VIA

Visual · Integrity · Authentication

→

RePool

Governed Recirculation Infrastructure

→

VVCV

VIA-Verified Circulating Value

→

IFCI

IP Flow Contribution Index

→

Select a layer to explore the infrastructure stack.

PixUP is not

Selling cards.
A trading platform.
A grading company.
A vending machine business.

PixUP is

Cultural asset circulation infrastructure.

PixUP isn't a marketplace. It's the settlement layer for cultural participation. $2.5M builds the OS — VIA, RePool, FlowMark, MeetUP backbone — before a single node goes live. Every CVM after this round is profitable from day one. This model self-finances its own growth. Miss this round, and the flywheel won't need you.

Inventory does not define the balance sheet.
Circulation does.

Round Size$2.5M

Equity Offered10%

Post-Money Valuation$25M

12-Month Target200 CVM nodes · US

Request Full Deck →

or email will.long@pixup.cards

Turn Fandominto Finance

Each move creates value.Together they create liquidity.

The behavior already exists.The infrastructure does not.

AI as an execution amplifier —not a product feature.

One card. Two channels.One closed loop.

The recirculation layeris structurally unowned.

Executive ownershipacross every lifecycle layer.

Equity builds the OS.Debt expands the network.Assets compound system value.

Three layers.One compounding system.

A fragmented market.A unified infrastructure.

Value captured at everypoint of the asset lifecycle.