PixUP is the Circulation & Settlement Protocol for cultural collectibles — the O2O infrastructure that runs it. Leveraging CVM physical entry points, VIA authentication standards, and the RePool circulation network, it aggregates fragmented card flows into a stream of assets that are both traceable and priceable. Every transfer is recognized, priced, attributed, and settled — all circulation happens within a single governing protocol.
We believe the collectibles market doesn't need another marketplace — it needs the infrastructure layer beneath all marketplaces. What we are building is one protocol across all commerce modes — connecting issuance, authentication, pricing, execution, settlement, and recirculation under one set of rules.
Cards serve as the vehicles of circulation. The protocol serves as the substance of the system. Every transfer is recognized, priced, attributed, and settled — all circulation happens within a single governing protocol.
Standard interfaces. Open participation. Protocol-layer attribution. As nodes and data density grow, the circulation efficiency and trust foundation of the whole industry are correspondingly enhanced.
A single card can enter multiple circulation rounds (RePool) — and the contribution from each round flows back to the IP holder (IFCI). Every circulation event creates value. Sustained circulation builds the value of the system itself.
One protocol across all commerce modes — connecting issuance, authentication, pricing, execution, settlement, and recirculation under one set of rules.
Offline reach → Online registration → Circulation initiation. Plug-and-play vending in boba shops, K-Fan retail, GameStop. Zero inventory risk for hosts.
VIA records every transfer permanently — the circulation ledger of cultural assets. FlowMark turns that data into explainable, auditable price signals. Together: a trusted circulation environment.
Multi-source supply · dynamic scarcity · index calibration. Cards re-enter after each owner — supply renews through circulation, not through new issuance.
Issuance, authentication, execution, settlement, recirculation under one cohesive layer. Shopify × PSA × Stripe — but as one execution system, not separate tools.
AI calls the Skill; the Skill executes the SaaS rules. Standardized, open for external invocation, and self-improving as data accumulates.
Within RePool, asset value does not decay through circulation — it accumulates because of it.
A single card can enter multiple circulation rounds — re-draws, resales, recycling, and regeneration. Supply does not deplete through consumption; it renews through circulation. One-time consumption is transformed into sustainable, multi-scenario trading opportunities.
A protocol-level mechanism. Not revenue. Not a scale metric. Not a return promise.
IFCI is an ongoing allocation based on an IP's measurable contribution across the circulation lifecycle — weighting emerges from protocol-recorded circulation behavior, not issuance scale. Incentives split 50/50 between a major-IP pool and an original-creator pool; each pool competes within itself, so original creators receive structural protection. Not primary-issuance revenue. Not platform profit-sharing.
VIA is not merely an authentication system — it is the authentication and recording layer for cultural assets upon entering the system.
In traditional markets, systems record only ownership, price, and transactions. But what truly creates cultural value — ownership history, circulation path, community participation — has never been systematically recorded. VIA establishes the circulation ledger of cultural assets. When a card enters the PixUP ecosystem, VIA records issuance source, authentication status, circulation path, holding history, and recirculation behavior.
VIA-generated digital certificates are based on an immutable record structure. AI-based image matching and duplicate detection are completed automatically at intake; every circulation event is then appended to the asset's history and cannot be unilaterally modified or deleted. These records form the raw data foundation for RePool governance and FlowMark pricing.
VIA is where the moat starts. The more data accumulates, the harder it gets to replicate.
Uncertified assets do not enter RePool.
The VIA digital certificate updates with every transfer. A card's value accumulates with its circulation history.
VIA's accumulated authentication data drives FlowMark price signals. This is the true source of PixUP's scale advantage.
Six structural forces are converging. PixUP sits at the intersection — not building demand, but building the missing layer beneath it.
TCG sellouts. K-pop mainstream. Demand is no longer uncertain — only the infrastructure beneath it is.
Issuance is accelerating. Authentication and recirculation remain fragmented. Scale without infrastructure creates noise.
When images are infinite, only verifiable circulation history is scarce. Whoever owns that layer owns the market.
Vending is now the most capital-efficient retail format. Staffed retail is structurally uncompetitive.
Gen Z holds and trades collections like financial positions. Repeated circulation is replacing one-time ownership.
Institutions need auditable, reusable consumer asset structures. Existing collectibles lack both.
AI isn't the product. It runs in the background — identification, pricing, circulation. AI isn't our pitch. Most companies are racing to make AI generate more content. PixUP does the opposite — we build the protocol that decides what earns the right to circulate.
When images can be generated infinitely, scarcity no longer lies in content itself — but in cultural assets with verifiable origin, traceable circulation, and persistent attribution. PixUP's circulation authentication architecture is compatible with C2PA industry standards.
Only authorized IPs, registered Local Creators, and PixUP's own SKUs may enter the first issuance. Unauthorized products cannot enter the PixUP protocol from the issuance end.
VIA performs origin verification, batch matching, and optical identification at intake. Every card carries a protocol-level identity that cannot be reproduced by image generation. No VIA, no RePool.
RePool records every transfer. Circulation is no longer a one-time event, but an asset history that continuously accumulates. With every issuance and every circulation, contribution is recorded and persistently attributed.
Every CVM is profitable before any subsidy. Network value compounds through circulation density.
Once the loop closes, the target is not a few hundred locations — it's a nationwide network of tens of thousands of terminals, online and offline, operating as one circulation ecosystem.
PixUP earns at issuance, authentication, execution, settlement, recirculation, and on consumables. One card. Many transactions. Many fees. Many price points.
From IPs, creators, custodians, and retail nodes. Costco-style recurring revenue. Predictable cash flow. The system runs on standard rails.
High-margin. Data-rich. Demand-driven. Every certified asset and every settled transaction generates a fee — and contributes data that sharpens FlowMark pricing.
A cut of every RePool reallocation and resale — revenue grows as assets keep circulating. A portion of secondary-circulation fees gets redistributed at the protocol layer (IFCI), based on circulation contribution.
Recurring revenue tied directly to handling and circulation frequency. The more the cards move, the more the consumables sell. Tightly coupled to network throughput.
Optional. Used where liquidity is needed. PixUP doesn't compete with marketplaces — it provides the protocol-level access layer above them.
Once VVCV scales, institutional-grade financing kicks in — asset-backed structures and operational float, built on real circulating cash flows. Optional. Not a prerequisite.
Three capital types. Three distinct jobs. Cold start: 12 months · 200 nodes · one protocol · first cash-flow loop.
This round funds irreplaceable capabilities — GlowUP consumables and IP supply ($0.7M), 200-CVM cold-start buffer ($0.8M), VIA × FlowMark × RePool integration ($0.7M), legal and compliance ($0.3M). Not subsidy. Not narrative. Capability.
Once 200 CVMs validate the model, debt funds replicated deployment of validated node types. Refundable deposits and supply-chain payment terms. Target DSCR ≥ 1.5; nodes break even in ~5.5 months. Self-amortizing without equity dilution.
VIA × FlowMark × RePool establishes a traceable, liquid recirculation foundation. Reserves and settlement deposits absorb inventory and circulation fluctuations — enhancing capital efficiency. Not a yield-commitment instrument.
Conceived the core circulation and settlement architecture behind PixUP. Former EA management; led the China-operations licensing of a Korean MMORPG. Designs the circulation logic, incentive structure, and ecosystem architecture behind PixUP.
Conceived PixUP's scalable execution and infrastructure framework. Management experience at a top-tier semiconductor & infrastructure-software company. Designs the execution layer, system scalability, and settlement infrastructure behind PixUP.
Leads PixUP's card issuance strategy and market activation framework. Led end-to-end card releases for a globally top-grossing game IP. Designs issuance mechanics and engagement loops that drive sustained circulation beyond first sale.
Leads PixUP's online-to-offline node expansion and retail deployment strategy. Experienced in scalable retail operations and distributed network coordination. Standardizes node replication, retail partnerships, and Live Break operations across PixUP's circulation network.
Leads PixUP's creator ecosystem development and local supply expansion. Experienced in creator onboarding, community growth, and content coordination. Designs the creator pipeline from onboarding and issuance to recirculation within RePool.
Leads PixUP's settlement, ledger, and financial-control architecture. CPA with experience in payments, reconciliation, and compliant financial operations. Designs the auditable clearing, reserve, and compliance framework behind PixUP's circulation protocol.
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